International marketing

Cateora, Philip R.

International marketing Philip R. Cateora. - 9th ed. - Chicago : Irwin, c1996. - xxiii, 770 p. : ill. ; 26 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

0256139504 0256206821 (International student ed.)

95009132


Export marketing.
International business enterprises.

HF1009.5 / .C35 1996

658.84 CAT