The $10 trillion prize :
The $10 trillion prize : captivating the newly affluent in China and India
Ten trillion dollar prize
Michael Silverstein ... [et al.].
- Boston : Harvard Business Review Press, 2012.
- p. cm.
Includes bibliographical references.
9781422187050 (alk. paper)
2012015049
Consumers--China.
Consumers--India.
Affluent consumers--China.
Affluent consumers--India.
Consumers--Attitudes.--China
Consumers--Attitudes.--India
HC430.C6 / .A13 2012
658.840951 SIL
Includes bibliographical references.
9781422187050 (alk. paper)
2012015049
Consumers--China.
Consumers--India.
Affluent consumers--China.
Affluent consumers--India.
Consumers--Attitudes.--China
Consumers--Attitudes.--India
HC430.C6 / .A13 2012
658.840951 SIL
