Strategic Brand Management: Building, Measuring and Managing Brand Equity
Keller, Kevin Line
Strategic Brand Management: Building, Measuring and Managing Brand Equity - 3rd ed. - Delhi Pearson 2011 - 695
9788131756898
658.827 KEL
Strategic Brand Management: Building, Measuring and Managing Brand Equity - 3rd ed. - Delhi Pearson 2011 - 695
9788131756898
658.827 KEL