Marketing
Berkowitz [et.al]
Marketing - 5th - N.A. South-Western Thomson Learning 1996
Ch- 7 Organizational Markets and Buying Behavior
Ch- 8 Collecting and Using Information
Ch-9 Marketing Segmentation, Targeting & Positioning
0256206155
658.8 BER
Marketing - 5th - N.A. South-Western Thomson Learning 1996
Ch- 7 Organizational Markets and Buying Behavior
Ch- 8 Collecting and Using Information
Ch-9 Marketing Segmentation, Targeting & Positioning
0256206155
658.8 BER