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Advertising and Promotion : An Integrated Marketing Communications Perspective

Belch, George E

Advertising and Promotion : An Integrated Marketing Communications Perspective - 9 - New Delhi Tata McGraw Hill 2013 - 1016

Advertising & public relations(659)

ISBN: 9781259026850

Subjects--Topical Terms:
Communications
Integrated
Marketing
Perspective
Promotion
Advertising

Dewey Class. No.: 659.1 BEL

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