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Principles of Advertising and IMC

DUNCAN, TOM

Principles of Advertising and IMC - 2 - New Delhi Tata McGraw Hill 2007 - xxii+733

Advertising & public relations(659)

ISBN: 9780070601598

Subjects--Topical Terms:
IMC
Principles
Advertising

Dewey Class. No.: 659.1 DUN

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