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Advertising Promotion and Supplemental Aspect of Integrated Marketing Communications

Shimp, Terence A

Advertising Promotion and Supplemental Aspect of Integrated Marketing Communications - 4 - Fort Worth Dryden Press 1997 - xxiii+589

Transferred from F1 Library

ISBN: 0-03-01352-5

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 SHI

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