Normal view MARC view ISBD view

Managing Brand Equity

Aaker, David A

Managing Brand Equity Capitalising on the Value of a Brand Name - 1 - New York Free Press 1991 - xii+299

Transferred from F1 Library

ISBN: 0-02-900101-3

Subjects--Topical Terms:
Branding

Dewey Class. No.: 658.827 AAK

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)