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Integrated Advertising Promotion and Marketing Communications

Clow, Kenneth E

Integrated Advertising Promotion and Marketing Communications - New Delhi Prentice Hall of India Private Limited 2002 - xxvi+638

Transferred from F1 Library

ISBN: 81-203-2156-1

Subjects--Topical Terms:
Advertising ; Marketing Communication ; Promotion

Dewey Class. No.: 659.1 CLO

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