Intellectual property and business : The power of intangible assets

Ryder, Rodney D

Intellectual property and business : The power of intangible assets Rodney D. Ryder, Ashwin Madhavan. - New Delhi Sage 2014 - xii, 304 pages : illustrations; 22 cm

Includes bibliographical references and index.

The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.

9788132117919

2014018433


Intellectual property--United States.

346.048 RYD