Intellectual property and business : The power of intangible assets
Ryder, Rodney D
Intellectual property and business : The power of intangible assets Rodney D. Ryder, Ashwin Madhavan. - New Delhi Sage 2014 - xii, 304 pages : illustrations; 22 cm
Includes bibliographical references and index.
The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.
9788132117919
2014018433
Intellectual property--United States.
346.048 RYD
Intellectual property and business : The power of intangible assets Rodney D. Ryder, Ashwin Madhavan. - New Delhi Sage 2014 - xii, 304 pages : illustrations; 22 cm
Includes bibliographical references and index.
The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.
9788132117919
2014018433
Intellectual property--United States.
346.048 RYD