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What''s In a Name? : Advertising and the concept of brands

JONES, JOHN PHILIP

What''s In a Name? : Advertising and the concept of brands - 2 - New Delhi Prentice Hall of India 2003 - 308

Management of Marketing

ISBN: 9788120324473

Subjects--Topical Terms:
Advertising
Name?
What''s
brands
concept
:

Dewey Class. No.: 658.8343 JON

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