Managerial Economics and Business Strategy

Baye, Michael R

Managerial Economics and Business Strategy - 9 - Chennai McGraw Hill Education (India) Private Limited 2017 - 548

The Ninth Edition of Managerial Economics and Business Strategy builds on the basic philosophy reflected in the previous eight editions. The text continues to focus on tools from microeconomics, game theory and industrial organization to enable readers to make sound managerial decisions. The text teaches budding managers practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, as well as the basic models of perfect competition, monopoly, and monopolistic competition. Praised by faculty and students alike for its real-world examples and inclusion of modern topics, the book covers important topics such as penetration pricing, foreclosure, networks, bargaining, adverse selection etc.

9789354600203


Managerial economics
Strategic Planning
Business Planning

338.5024658 BAY