Design of Business: Why Design Thinking is the Next Competitive Advantage
Martin, Roger
Design of Business: Why Design Thinking is the Next Competitive Advantage - Boston Harvard Business Review Press 2009 - 191
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'
9781422177808
Creative ability in business
Creative thinking
Lateral thinking
Knowledge management
658.4063 MAR
Design of Business: Why Design Thinking is the Next Competitive Advantage - Boston Harvard Business Review Press 2009 - 191
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'
9781422177808
Creative ability in business
Creative thinking
Lateral thinking
Knowledge management
658.4063 MAR
