Research Methods for Business: A Skill-Building Approach

Bougie, Roger

Research Methods for Business: A Skill-Building Approach - 8 - New Delhi Wiley India (p) Ltd. 2021 - 438

Research Methods for Business explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyse a research project.

9789354244773


Business-Research-Methodology
Business-Research

001.42 BOU