E Commerce- An Indian Perspective
joseph, P.T
E Commerce- An Indian Perspective - 7 - Delhi PHI Learning Private Limited 2023 - 519
The comprehensive coverage of the Seventh Edition equips students with the latest information on e-commerce—concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The book features several comprehensive and diverse case studies and data on Indian corporations, as well as multinational companies showing success and failure of their Web-based electronic business models. Coverage of a broad range of topics, including the latest developments in technology as well as taxation issues, makes the book a solid introductory text for the rapidly expanding number of courses in e-commerce for the students of business management and commerce at undergraduate and postgraduate level, and also, for the students pursuing courses in computer applications, information technology and computer science engineering.
9789391818920
E-commerce
E-marketing
supply chain management
658.872 JOS
E Commerce- An Indian Perspective - 7 - Delhi PHI Learning Private Limited 2023 - 519
The comprehensive coverage of the Seventh Edition equips students with the latest information on e-commerce—concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The book features several comprehensive and diverse case studies and data on Indian corporations, as well as multinational companies showing success and failure of their Web-based electronic business models. Coverage of a broad range of topics, including the latest developments in technology as well as taxation issues, makes the book a solid introductory text for the rapidly expanding number of courses in e-commerce for the students of business management and commerce at undergraduate and postgraduate level, and also, for the students pursuing courses in computer applications, information technology and computer science engineering.
9789391818920
E-commerce
E-marketing
supply chain management
658.872 JOS
