Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication
Kim, Henry Hongmin
Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication - New York Princeton Architectural Press 2017 - 455
"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"
9781616895587
Graphic Design
Visual Communication
741.6 KIM
Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication - New York Princeton Architectural Press 2017 - 455
"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"
9781616895587
Graphic Design
Visual Communication
741.6 KIM
