Design, Create, Thrill : The Power of Graphic Design to Spark Emotions

Caldas, Sara

Design, Create, Thrill : The Power of Graphic Design to Spark Emotions - Barcelona, Spain Hoaki Books 2020 - 183

This book presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotionally attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the ‘product’, creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design. -- By publisher.

9788417656027


Design
Graphic Design
Spark Emotions
Emotional Design

744 CAL