Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
Gneezy, Uri
Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life - London Random House 2013 - 267
Leading behavioural economists John List and Uri Gneezy provide answers to all these questions, revealing the truth about what motivates us and how we respond to incentives. Along the way, they visit inner-city classrooms to study the impact of different types of reward on children's test scores. They scrutinise Chicago car dealerships to see how sales people decide what price to quote a prospective customer. And they study people as far apart as Tanzania and India to establish whether men really are more competitive than women. Their findings shed fascinating light on the complex science of human motivation. At the same time they show just how radically people's behaviour can be transformed by even the subtlest of carefully judged incentives.
9781847946751
Economics
Why Axis
330.019 GNE
Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life - London Random House 2013 - 267
Leading behavioural economists John List and Uri Gneezy provide answers to all these questions, revealing the truth about what motivates us and how we respond to incentives. Along the way, they visit inner-city classrooms to study the impact of different types of reward on children's test scores. They scrutinise Chicago car dealerships to see how sales people decide what price to quote a prospective customer. And they study people as far apart as Tanzania and India to establish whether men really are more competitive than women. Their findings shed fascinating light on the complex science of human motivation. At the same time they show just how radically people's behaviour can be transformed by even the subtlest of carefully judged incentives.
9781847946751
Economics
Why Axis
330.019 GNE
