Entrepreneurship and Small Business

Burns, Paul

Entrepreneurship and Small Business - 5 - New Delhi Bloomsbury India 2023 - 537

This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.
Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.

9789356403345


Small business
Entrepreneurship--Case studies

658.022 BUR