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The Infinite Asset - Managing Brands to build new value

HILL, SAM

The Infinite Asset - Managing Brands to build new value - Boston Harvard Business school Press 2001 - xii+238

Brand Management(658.827)

ISBN: 1578512492

Subjects--Topical Terms:
Brands
Infinite
Managing
build
new
value
Asset

Dewey Class. No.: 658.827 HIL

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