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Strategic Brand management

KAPFERER, JEAN-NOEL

Strategic Brand management Creating and sustaining brand equity long term - 2 - New Delhi Kogan Page 2000 - 443

Brand Management(658.827)

ISBN: 8175541091

Subjects--Topical Terms:
Creating
Strategic
equity
long
management
sustaining
term
Brand

Dewey Class. No.: 658.827 KAP

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