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Advertising and Promotion

BELCH, GEORGE E

Advertising and Promotion An integrated marketing communications perspective - Sixth - New Delhi Tata McGraw Hill 2008 - 779

Advertising & public relations(659)

ISBN: 0070581940

Subjects--Topical Terms:
Promotion
communications
integrated
marketing
perspective
Advertising

Dewey Class. No.: 659.1 BEL

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