Strategic Brand Management
KELLER,KEVIN LANE
Strategic Brand Management Building, Measuring & managing brand equity - 3 - New Delhi Pearson Education 2008 - 714
Brand Management(658.827)
Management
Measuring
Strategic
equity
managing
Building,
Brand
658.827 KEL
Strategic Brand Management Building, Measuring & managing brand equity - 3 - New Delhi Pearson Education 2008 - 714
Brand Management(658.827)
Management
Measuring
Strategic
equity
managing
Building,
Brand
658.827 KEL