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Advertising and Promotion : An Integrated Marketing Communications Perspective

BELCH, GEORGE L

Advertising and Promotion : An Integrated Marketing Communications Perspective - 7 - New Delhi Tata McGraw Hill 2007 - xxxii+1075

Management of Marketing

Subjects--Topical Terms:
Advertising
Communications
Integrated
Marketing
Perspective
Promotion
:

Dewey Class. No.: 659.1 BEL

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