Services Marketing (Record no. 12232)

MARC details
000 -LEADER
fixed length control field 00585nam a2200217Ia 4500
001 - CONTROL NUMBER
control field A04923
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070530424
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ZEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ZEITHAML, VALARIE A
245 ## - TITLE STATEMENT
Title Services Marketing
Remainder of title Integrating customer focus across the firm
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent xx;668
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Services-industries marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BITNER, MARY JO

No items available.