Services Marketing (Record no. 12233)

MARC details
000 -LEADER
fixed length control field 00866nam a2200277Ia 4500
001 - CONTROL NUMBER
control field A04924
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177584502
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LOV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LOVELOCK, CHRISTOPHER
245 ## - TITLE STATEMENT
Title Services Marketing
Remainder of title People, Technology and strategy
250 ## - EDITION STATEMENT
Edition statement 5
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Pearson Education Asia
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xvi;594
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element People,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Services
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name CHATTERJEE, JAYANTA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name WIRTZ, JOCHEN
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A04924 06/05/2014   Sri Durga Distributors Alliance School of Business   658.8 LOV     399.00 Refernce Text   Alliance School of Business