Innovations in Marketing Management (Record no. 1248)

MARC details
000 -LEADER
fixed length control field 00737nam a2200229Ia 4500
001 - CONTROL NUMBER
control field A04444
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070599408
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BALAKRISHNAN, V
245 ## - TITLE STATEMENT
Title Innovations in Marketing Management
250 ## - EDITION STATEMENT
Edition statement Second
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Excel Books
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 278
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name RAJKUMAR, SAMUDHRA C
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A04444 06/05/2014   Surya Infotainment private Limited Alliance School of Business   658.8 BAL     300.00 Book   Alliance School of Business