Strategic Marketing (Record no. 1258)

MARC details
000 -LEADER
fixed length control field 00737nam a2200229Ia 4500
001 - CONTROL NUMBER
control field A04454
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071151613
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 CRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CRAVENS, DAVID W
245 ## - TITLE STATEMENT
Title Strategic Marketing
250 ## - EDITION STATEMENT
Edition statement Seventh
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc Mc Graw-Hill
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent 843
365 ## - TRADE PRICE
Price type code U S Dollar
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PIERCY, NIGEL F
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A04454 06/05/2014   Surya Infotainment private Limited Alliance School of Business   658.8 CRA     27.95 Book 07/11/2013   2 Alliance School of Business