Consumer Behaviour : Applications in marketing (Record no. 12594)

MARC details
000 -LEADER
fixed length control field 00813nam a2200253Ia 4500
001 - CONTROL NUMBER
control field A17099
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132103158
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 EAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name EAST, ROBERT
245 ## - TITLE STATEMENT
Title Consumer Behaviour : Applications in marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc SAGE Publications
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 334
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Applications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element :
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name VANHUELE, MARC
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name WRIGHT, MALCOLM
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Total Renewals Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
15/03/2012 A17099 06/05/2014   Knowledge Book World Alliance School of Business 2   658.8342 EAS     395.00 Book 20/10/2012   1 Alliance School of Business