Planning for Power Advertising: A user''s manual... (Record no. 12666)

MARC details
000 -LEADER
fixed length control field 00753nam a2200229Ia 4500
001 - CONTROL NUMBER
control field A17172
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761933540
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 HAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HALVE, ANAND BHASKAR
245 ## - TITLE STATEMENT
Title Planning for Power Advertising: A user''s manual...
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Response books, NewDelhi
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 260
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Microeconomics(338.5)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Power
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element manual...
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising:
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
15/03/2012 A17172 06/05/2014   Knowledge Book World Alliance School of Business   659.1 HAL     525.00 Book   Alliance School of Business