Case Studies in Marketing (Record no. 1279)

MARC details
000 -LEADER
fixed length control field 00587nam a2200241Ia 4500
001 - CONTROL NUMBER
control field A04475
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120321839
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804 SRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SRINIVASAN, R
245 ## - TITLE STATEMENT
Title Case Studies in Marketing
Remainder of title Indian context
250 ## - EDITION STATEMENT
Edition statement Second
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice Hall of India Pvt Ltd
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 269
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Indian
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element context
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Case

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