Global Brand Strategy (Record no. 1288)

MARC details
000 -LEADER
fixed length control field 00776nam a2200229Ia 4500
001 - CONTROL NUMBER
control field A04485
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442131
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 GEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GELDER, SICCO VAN
245 ## - TITLE STATEMENT
Title Global Brand Strategy
Remainder of title unlocking brand potential across countries,cultures and markets
250 ## - EDITION STATEMENT
Edition statement Second
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 259
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Brand Management(658.827)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A04485 06/05/2014   Surya Infotainment private Limited Alliance School of Business   658.827 GEL     325.00 Book   Alliance School of Business