Integrated Advertising, Promotion, & Marketing Communication (Record no. 12907)

MARC details
000 -LEADER
fixed length control field 00351nam a2200121Ia 4500
001 - CONTROL NUMBER
control field BCD0063
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120315s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BAA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BAACK, DONALD
245 ## - TITLE STATEMENT
Title Integrated Advertising, Promotion, & Marketing Communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice Hall of India Pvt Ltd
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name CLOW, KENNETH E

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