Consumer Behavior : Building marketing strategy (Record no. 12920)

MARC details
000 -LEADER
fixed length control field 00403nam a2200145Ia 4500
001 - CONTROL NUMBER
control field BCD0076
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120315s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HAWKINS, DELBERT I
245 ## - TITLE STATEMENT
Title Consumer Behavior : Building marketing strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill
Date of publication, distribution, etc 2004
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BEST, ROGER J
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name CONEY, KENNETH A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MOOKERJEE, AMIT

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