Why CRM Doesn'' Work (Record no. 1293)

MARC details
000 -LEADER
fixed length control field 00747nam a2200205Ia 4500
001 - CONTROL NUMBER
control field A04492
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442417
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 NEW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name NEWELL, FREDERICK
245 ## - TITLE STATEMENT
Title Why CRM Doesn'' Work
Remainder of title how to win by letting customers manage the relationship
250 ## - EDITION STATEMENT
Edition statement First
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent 263
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Customer Relations(658.812)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relationship management
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A04492 06/05/2014   Surya Infotainment private Limited Alliance School of Business   658.812 NEW     395.00 Book   Alliance School of Business