Positioning (Record no. 1294)

MARC details
000 -LEADER
fixed length control field 00773nam a2200241Ia 4500
001 - CONTROL NUMBER
control field A04493
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007053375X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 RIE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name RIES, AL
245 ## - TITLE STATEMENT
Title Positioning
Remainder of title battle for your mind
250 ## - EDITION STATEMENT
Edition statement First
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 246
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Advertising & public relations(659)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Positioning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element mind
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element your
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element battle
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name TROUT, JACK
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Total Renewals Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A04493 06/05/2014   Surya Infotainment private Limited Alliance School of Business 6   659.1 RIE     215.00 Book 19/11/2013   9 Alliance School of Business