Corporate Reputation, The Brand and Bottom Line (Record no. 1391)

MARC details
000 -LEADER
fixed length control field 01199nam a2200325Ia 4500
001 - CONTROL NUMBER
control field A04595
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 074944651X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2 HAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HAYWOOD, ROGER
245 ## - TITLE STATEMENT
Title Corporate Reputation, The Brand and Bottom Line
Remainder of title Powerful Proven Communication Strategies for Maximizing Value
250 ## - EDITION STATEMENT
Edition statement Third
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page India
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 320
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Advertising & public relations(659)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BOTTOM
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element LINE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Maximizing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Powerful
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Proven
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Reputati
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element &The
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A04595 06/05/2014   Surya Infotainment private Limited Alliance School of Business   659.2 HAY     450.00 Book 25/04/2012   1 Alliance School of Business
22/01/2012 A15423 06/05/2014   Book Paradise Alliance School of Business   659.2 HAY     450.00 Book       Alliance School of Business