Power of Marketing (Record no. 1518)

MARC details
000 -LEADER
fixed length control field 00779nam a2200217Ia 4500
001 - CONTROL NUMBER
control field A04730
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812402357
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ZIKMUND, WILLIAM G
245 ## - TITLE STATEMENT
Title Power of Marketing
Remainder of title Creating and keeping customers in an e-commerce world
250 ## - EDITION STATEMENT
Edition statement Seventh
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia
Name of publisher, distributor, etc Thomson Learning
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Extent 685
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name D AMICO, MICHAEL
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A04730 06/05/2014   International Book House Private Ltd Alliance School of Business   658.8 ZIK     395.00 Book 10/09/2013   1 Alliance School of Business