Evaluating buzz - Concept of word of mouth in Bangalore (Record no. 15272)

MARC details
000 -LEADER
fixed length control field 00508nam a2200193Ia 4500
001 - CONTROL NUMBER
control field PRA00273
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GIRIDHARAN, V
245 ## - TITLE STATEMENT
Title Evaluating buzz - Concept of word of mouth in Bangalore
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Bangalore
Name of publisher, distributor, etc Alliance Business School
Date of publication, distribution, etc 2005
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element buzz
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Concept
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Evaluating
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element mouth
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element word
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Bangalore

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