Understanding customer''s behavior in buying a dot matrix printer and to generate awareness of a new (Record no. 15363)

MARC details
000 -LEADER
fixed length control field 00613nam a2200217Ia 4500
001 - CONTROL NUMBER
control field PRA00364
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KHO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KHOSLA, GAGAN DEEP
245 ## - TITLE STATEMENT
Title Understanding customer''s behavior in buying a dot matrix printer and to generate awareness of a new
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Bangalore
Name of publisher, distributor, etc Alliance Business School
Date of publication, distribution, etc 2006
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element awareness
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element buying
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element customer''s
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element dot
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element generate
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element launched
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element -e-

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