Building Brands Building Meaning (Record no. 1548)

MARC details
000 -LEADER
fixed length control field 00964nam a2200289Ia 4500
001 - CONTROL NUMBER
control field A04766
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8130903393
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KOM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOMPELLA KARTIKEYA
245 ## - TITLE STATEMENT
Title Building Brands Building Meaning
Remainder of title Guide to increasing the financial value of brands through building positive meaning
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Viva Books Private Ltd.
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 134
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Brand Management(658.827)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Building
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Guide
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Meaning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element financial
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element increasing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element positive
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element through
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element value
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Total Renewals Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A04766 06/05/2014   Viva Books Private Ltd Alliance School of Business 2   658.827 KOM     150.00 Book 04/02/2013   3 Alliance School of Business