Effect of Internet Advertising on Consumers perception & attitude (Record no. 15628)

MARC details
000 -LEADER
fixed length control field 00492nam a2200181Ia 4500
001 - CONTROL NUMBER
control field PRA00630
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 TRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name TRIPATHI, RAHUL DEV
245 ## - TITLE STATEMENT
Title Effect of Internet Advertising on Consumers perception & attitude
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Alliance Business School
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element attitude
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Effect
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element perception
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising

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