Marketing of high technology products : a study to draw implications through understanding of indivi (Record no. 15652)

MARC details
000 -LEADER
fixed length control field 00605nam a2200217Ia 4500
001 - CONTROL NUMBER
control field PRA00658
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SINHA, VAIBHAV
245 ## - TITLE STATEMENT
Title Marketing of high technology products : a study to draw implications through understanding of indivi
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Alliance Business School
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element decision-making
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element draw
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element high
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element implications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element individual
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element process
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element customer

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