Understanding the levels of media intrusiveness (Record no. 16137)

MARC details
000 -LEADER
fixed length control field 00451nam a2200169Ia 4500
001 - CONTROL NUMBER
control field PRA01147
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SHARMA, MEGHA
245 ## - TITLE STATEMENT
Title Understanding the levels of media intrusiveness
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Alliance Business School
Date of publication, distribution, etc JAN2008
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element levels
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Understanding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element intrusiveness

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