Marketing (Record no. 163)

MARC details
000 -LEADER
fixed length control field 00661nam a2200205Ia 4500
001 - CONTROL NUMBER
control field A00379
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0075549344
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SCH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SCHEWE,CHARLES.D
245 ## - TITLE STATEMENT
Title Marketing
Remainder of title Principles and Strategies
250 ## - EDITION STATEMENT
Edition statement First
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Random House, NewYork
Date of publication, distribution, etc 1997
300 ## - PHYSICAL DESCRIPTION
Extent xxi+673
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A00379 06/05/2014   Book Paradise Alliance School of Business   658.8 SCH     3823.22 Book   Alliance School of Business