Study to compare and rank different factors that influence a Brand''s Desirability (Record no. 16780)
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000 -LEADER | |
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fixed length control field | 00605nam a2200217Ia 4500 |
001 - CONTROL NUMBER | |
control field | PRA01797 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120514s9999 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 AGA |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | AGARWAL, CHINTU |
245 ## - TITLE STATEMENT | |
Title | Study to compare and rank different factors that influence a Brand''s Desirability |
Statement of responsibility, etc | Prof Ray Titus |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Alliance Business School |
Date of publication, distribution, etc | 2008-10 |
500 ## - GENERAL NOTE | |
General note | Management of Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | compare |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Desirability |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | different |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | factors |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | influence |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | rank |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Study |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand''s |
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