Study to compare and rank different factors that influence a Brand''s Desirability (Record no. 16780)

MARC details
000 -LEADER
fixed length control field 00605nam a2200217Ia 4500
001 - CONTROL NUMBER
control field PRA01797
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 AGA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name AGARWAL, CHINTU
245 ## - TITLE STATEMENT
Title Study to compare and rank different factors that influence a Brand''s Desirability
Statement of responsibility, etc Prof Ray Titus
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Alliance Business School
Date of publication, distribution, etc 2008-10
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element compare
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Desirability
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element different
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element factors
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element influence
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element rank
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Study
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand''s

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