study on consumer buying behaviour for advertisement space in the Hindu Newspaper (Record no. 16788)

MARC details
000 -LEADER
fixed length control field 00608nam a2200217Ia 4500
001 - CONTROL NUMBER
control field PRA01805
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 STE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name STEPHEN, GLADY
245 ## - TITLE STATEMENT
Title study on consumer buying behaviour for advertisement space in the Hindu Newspaper
Statement of responsibility, etc Prof. M.V. Narasimhan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Alliance Business School
Date of publication, distribution, etc 2008-10
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element buying
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element consumer
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hindu
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Newspaper
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element space
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element study
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element advertisement

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