Toon Branding as a mode of creating positive synergies in Brand Equity (Record no. 16792)

MARC details
000 -LEADER
fixed length control field 00584nam a2200217Ia 4500
001 - CONTROL NUMBER
control field PRA01809
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 RAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name RAINA, KAPIL
245 ## - TITLE STATEMENT
Title Toon Branding as a mode of creating positive synergies in Brand Equity
Statement of responsibility, etc Dr. Thomason Rajan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Alliance Business School
Date of publication, distribution, etc 2008-10
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element creating
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Equity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element mode
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element positive
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element synergies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Toon
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand

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