study of the in-store factors that trigger brand switching to find out which factors are the most in (Record no. 16847)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00597nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | PRA01864 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120514s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 COL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | COLLINS, SEAN |
| 245 ## - TITLE STATEMENT | |
| Title | study of the in-store factors that trigger brand switching to find out which factors are the most in |
| Statement of responsibility, etc | Prof Ray Titus |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Alliance Business School |
| Date of publication, distribution, etc | 2008-10 |
| 500 ## - GENERAL NOTE | |
| General note | Management of Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | be |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | brand |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | can |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | controlled |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | factors |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | find |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | how |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | are |
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