Services Marketing (Record no. 1706)

MARC details
000 -LEADER
fixed length control field 00796nam a2200253Ia 4500
001 - CONTROL NUMBER
control field A04981
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177223763
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CLOW, KENNETH E
245 ## - TITLE STATEMENT
Title Services Marketing
Remainder of title Operation, marketing and strategy
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc BIztantra
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 460
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Services
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Operation,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KURTZ, DAVID
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A04981 06/05/2014   International Book House Private Ltd Alliance School of Business   658.8 CLO     279.00 Book   Alliance School of Business